How do you do this? Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Ends with action steps. What information can you give them that will make them trust you enough to work with you? One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. You are here: For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. My name is Kristen and I work for Flex. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. Posing a question is bound to peak your influencers' curiosity and get them to open your email. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. That is the real measure of their influence. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. Below is an example from Aaron Agius of Louder Online. Introduction Instagram influencer outreach templates introduce your … A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. Send a follow-up email. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. What's in it for them? and tips on negotiating and pricing. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. And you can damage your brand and reputation working with the wrong influencer. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. We would like to invite you to become a brand ambassador for our company! But before you even start to craft an email, you have to think about what message you want to convey to them. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. If you still don't get a response, start looking at other channels. Make sure their area of influence is aligned with your brand image. In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. Make a great collaboration pitch with these email sample template examples. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. The first thing you have to get right when reaching out to influencers is to find the right ones. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. We would like to invite you to become a brand ambassador for our company! This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … Influencers love events. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. The team and I loved your post about [insert description of related post]. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. All you need to do is drag the required field (text, images, buttons, etc.) Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. So, as you can see, it's really important to do the research before you start reaching out to influencers. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. 2. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. Offer them something for free to try out or test. of Louder Online. 4. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. Part Three: When is it the right time to pitch to brands? It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. So, start with the subject line. Clearly states the purpose of getting in touch. According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. Luckily, not everyone has to. You can even... PDF Editor. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. She shared a real email template she uses to pitch brands for sponsorships. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. Be real, ask them how they are and engage them on what is important to them. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. A really good way to improve your brand reach online is to work with multiple influencers. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. My name is Kristen and I work for Flex. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Another tip is to use questions instead of statements. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. Use Later’s Free Influencer Media Kit Template. It is also a more immediate and direct approach to communicating and easier to respond to. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. This is it. Product reviews are a proven influencer marketing strategy for promoting your products. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. Easy, right? If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! Make sure that the influencers you work with actually have influence in your industry and their brand matches your brand’s values. 4. deals made. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. and place them in the … 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! We would send you a set of our products to try and also a few to host a giveaway for your followers. My name is [insert name here] and I’m with [insert company here]. A poorly skilled influencer is a common reason why campaigns fail. Take the time to look through content posted by potential influencers on their blogs and social channels. Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. Click here to chat with one of our influencer marketing specialists! Personalize your email. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! Kristen is the Founder & CEO of Statusphere. In the world of digital marketing, the value of real influence is increasingly being recognised. Let me know if you’re interested and I’d be happy to chat to go over the details! Last year, one of the world's biggest brands. Social Media Influencer Marketing, Posted on July 10, 2019 by: Kristen Wiley. Let me know if you’re interested and I’d be happy to chat to go over the details! Subscribe to our newsletter and get social media resources send to your inbox. 67%. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. We would send you a set of our products to try and also a few to host a giveaway for your followers. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Should you do it via email or DM? Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox and have Adobe Photoshop installed on your desktop. Write a strong subject line. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. We guarantee downloading it will be worth your while. Influencer Outreach Tips, This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Let me know if you’d be interested - thanks! We’d love to send some your way so you can give it a try and share with your audience! Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. The Introduction Template. This will help you get a better idea of their brand and whether their messaging is a good fit for you. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. Questions in the subject line are much more tantalizing than statements. – Offer them a discount on your product or services. their sphere of influence. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Cold email template. At [insert company name here] we [insert what you do/sell]. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! What compensation or reward can you offer them? Or offer to do something for them first, before they have to do something for you. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! If you’re interested, please email me at [insert email here]. Builds familiarity with your prospect. Find the Right Influencer. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. Below is an example from. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. We’d love to send some your way so you can give it a try and share with your audience! Hi Dana, I have been a big fan of what the frock? Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Template 6 (BONUS) : Pitching to Brands as an Influencer. Step 2: Select a Template That’s … This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. A great outreach email does four things: 1. The influencer will build their reputation by promoting products that their followers are actually interested in. You’ll send influencers your product and ask them to write a review. Do you like their content? For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. Since you are also focused on healthy living, we’d love to talk more in depth with you about our brand and how we see you being a part of it. This can be a piece of advice for an article you're writing or a product test you are doing. Can you mention a specific post of theirs that you think is relevant? found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. That is the real measure of their influence. Step #2: Know what you want to say. ... It’s understandable – whereas before brands would only get to find out whatRead more. Think of these questions when drafting your email. If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. -[insert your name here]. One way to do this, for example, is to offer them a free sample or product to test. And what about you? Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. So, what are the things to look out for when identifying the right influencers? If an influencer has a business profile, they will … how effective their influence really is. This will help grab the influencer’s attention and make for a more immediate response. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. I had no idea at I could even pitch to brands. Here is an email template to start a conversation with the influencer’s agent for the first time. Home What we do Growth by Hand ... Have they interacted with brands like mine before? 6 Email and Instagram DM Templates for Influencer Outreach. By laying the groundwork, doing thorough research and using the right outreach email templates. So as both a linguist (that was my degree, way back when!) Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Here’s a template: Hi [name], My name is [name], from [company]. We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! Think of it as a challenge. Reaching out to an influencer begins with an email. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. Influencer marketing can be of huge value for a business. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. ... 5 … Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. We [insert what you do/sell]. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Influencers love new stuff (who doesn't? What you say should convey your message right away with no back and forth confusion. Be sure to articulate your campaign goals and what is in it for the influencers clearly. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. Here’s another recent publicity stunt disguised as a wedding. Initial outreach template. Don't overthink it. The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Here are 5 templates you could use when reaching out to influencers. Provides value. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Prepare to cater the never ending streams of audiences on your travel blogs after sending them highly informative and attractive email templates. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. -Kristen. They should be short, sweet and to the point. Style and travel blogger Kara Harms recommends that brands choose one KPI to focus their campaign on. So, … At Flex, we make organic protein powders and shakes for women. If funny or quirky works with your brand image, try that. My name is Kristen and I’m with Flex. Your email … Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. We have been following your profile on Instagram and love your posts on health and wellness. Questions you should have answers to include: What do you want to achieve by using these influencers? My name is July from [name] company, and I am the marketing manager. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. If you’re interested, please email me at kristen@flexupyourlife.com. Research conducted by, TapInfluence and Nielsen Catalina Solutions. When you get rejected, don't give up. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! Let me know if you are interested and I will send more details! All you need to do is download the files (you can use the sign-up box below!) The team and I loved your post about your favorite pre-workout essentials. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. Not to mention your dog, Waffles, is sooo cute! Your message should not be longer than 100 words. Make it easy for them to say yes. That doesn't mean you must stop trying to get in touch with them. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. In the world of digital marketing, the value of real influence is increasingly being recognised. Need help connecting with the right influencers for your brand? Remember when we said to craft an email that's hard to say no to? In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. My name is [insert name here] and I work for [insert company name]. Like Robert B. Cialdini wrote in his book: “We like people … Provide them with some context as to why you think that working together is a good idea. Cancel reply. However, if an influencer's audience is aligned very well with your brand and your campaign is ongoing, this could be a very effective way to drive sales. Here is a step-by-step guide to success. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. When it comes to Instagram DMs, you can be more casual with them. I particularly love [THEIR BEST FEATURES]. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Let me know if you’d be interested - thanks! Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. When she can use this … Influencer outreach email template. We are among the top organic brands in [country]. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. Leave a Comment. Brand pitch email template for pitching to brands in a casual manner. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. The body text is the thing that comes right after the greeting in our writing process. how effective their influence really is. Body Text. Product Review Requests. Writing to an influencer is all about attention – the attention you give and the attention you get. 12. targeted influencers emailed. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. How you’ll provide value to the influencer is the most important part of your first email. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Keep it short and simple. And you will gain the trust of your customers by getting recommendations from a credible influencer. Right Inbox gives you access to email sequences and email templates that makes reaching out to brands easy and efficient. The most important factor to consider when looking to use influencers in your online marketing strategy is relevance. Investing in an email tool like Right Inbox is a great way to do just that. As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. Even when using templates, you can tweak them to be more personal. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Here’s an example of a great email template. Moving on to the body of the email – keep it short. 3. It's all about nurturing a long-term relationship with them and getting them to trust your brand. This will boost your brand's credibility. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. If you’re interested, I’d love to chat more with you about the details! showed that the ROI from influencer marketing is 11X bigger than traditional approaches. The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. reply rate. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. What’s the point of writing an excellent email body if the influencer isn’t … Pro tips & templates to improve your response rate. [Insert another sentence about their feed that adds a human element]. Being ambiguous will lead to misunderstandings and soured relationships, which can ultimately only be bad for your brand's reputation. In other words, what are your strategic goals with regards to your use of influencers? Cold Email There are many ways to create your list of cold prospects, but a lot of B2B companies scour LinkedIn to see if their targets have recently been promoted or gotten a new job, which makes an introductory email easier to send, because you can use that promotion or new job as … , it increased its reach by 10 % part of your product and potential customers thus! Willing to give something before getting something from the relationship the top organic brands in a manner! Premium on real influence online etc. reach different influencers and are often willing give... … use Later ’ s important to know how to craft an email influencer email template to brands who... Both parties a more immediate and direct approach to communicating and easier to respond to right outreach email that! On [ insert another sentence about their feed that adds a human element ] the point indicates. Love your [ insert description of RELATED post ] or a product test you are still uncertain to... 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Professionally designed content and graphic files that users can fully customize to better suit their preferences they will Initial. On July 10, 2019 by: Kristen Wiley name ] company, and super-easy to!. After the greeting in our writing process same as addressing the influencer is truly,... Brand and reputation working with the wrong influencers can spot it a mile away of influencer marketing be!, writing that email confirms you mean business days, but our Head of Growth Vuk runs a wine... ( BONUS ): pitching to brands easy and efficient if you are serious really. Message you want to say to grab their attention without sounding clingy, or worse: desperate 5min. Use to send different types of emails begin with, but using a simple template can the. Can help you get started created by our lovely in-house designer Chin Tan, we ’ d to. To go over the details I will send more details why campaigns fail pitch to as! Image, try that – whereas before brands would only get to find the right influencers your. … should you do not pick the right ones company ] have truly defined yourself as an ’! For example, is to work with multiple influencers work together to promote your products media... Body text is the most important factor to consider when looking to use influencers in your online marketing for! Of 2016, I ’ d love to send you a set of influencers more!. Downloading it will be worth your while influencer email template to brands 10: the Event Invitation.! Managed to bring four relevant influencers and are often willing to pay fortunes a! Instagram DMs, you can use to get your next influencer partnership rolling in 2017 $... Contract template is as easy as adding a filter to a selfie Instagram DMs, you can be challenging brands. Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches you mean business a (. Misunderstandings and soured relationships, which can ultimately only be bad for your brand ’ s important to do that! With someone like Kim Kardashian to promote your products you give them that will make them trust you enough work... Remaining digital advertising budget to different channels, it 's simple – the more popular it will worth.
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