Millennials and Generation Z are more likely to take an interest in social media sensations, such as PewDiePie. Subscribe to our newsletter and get social media resources send to your inbox. Andy Hargreaves, a research analyst with KeyBanc Capital Markets, expects Instagram to grow to nearly 70 percent of the company’s new revenue by 2020. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. Let us future-proof your backend. Interestingly, older people are more likely than younger to go to a company’s website after a good review (35 of 18-34 year-olds, 47% of 35-54 year-olds, 69% of 55+). While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. Nearly two-thirds of marketers will increase their spending on influencer marketing this year. Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. Mediakix asked marketers how much of their budget they intended to spend on influencer marketing. This contradicts much other research which indicates that engagement is more important than traffic. Here are 20 influencer marketing stats that will surprise you. Capterra found that software reviews can be pivotal to businesses buying software. Influencer marketing is the fastest-growing online customer-acquisition channel. A further 20% claimed that software reviews had somewhat of an influence, and 13% admitted it had a little influence. There have been numerous studies analyzing influencer marketing’s effects, and experts sharing their wisdom on the topic. He does, however, recognize that although this metric may be difficult to measure it is still nonetheless exceedingly important. Another salient Jay Baer quote, which companies need to remember as they work with micro influencers. Peer pressure still clearly plays a significant role. And number tell a million stories. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. Now use these influencer marketing statistics to create a potent strategy: These are the 13+ influencer marketing statistics you need to use in your next strategy. Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. With Google owning YouTube, the company can clearly claim web dominance. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Early on, Snapchat’s functionality made it difficult for fans to find specific influencers and the platform didn’t provide influencers with enough audience data to attract brands for sponsorship. Check out these 25 shocking influencer marketing statistics for 2020. RivalIQ’s 2019 Social Media Industry Benchmark Report offers some interesting statistics on social engagement. This is probably because many Snapchat users still attend school. Not setting up proper tracking, URLs or landing pages beforehand. 11 Essential Influencer Marketing Facts and Statistics November 29, 2017 / 22 Comments / in Content Marketing , Social Media , Video Marketing / by Bob Kehoe Influencer marketing is a phenomenon of modern marketing that places expert consumers in the role of consultants for buyers looking to make informed purchase decisions – and the power of influencers is … Sponsored Instagram posts have become ubiquitous, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Definitive Guide to Selling on Amazon [2020 Edition], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability. Home » Top 7 Influencer Marketing Statistics Every Marketer Should Know In 2019. This is another sobering statistic from Google that emphasizes the differences between the generations. An “always on” influencer marketing strategy refers to operating a continuous stream of branded content, rather than one-off campaigns. Twitch is an emerging livestreaming platform that pulls over 15 million daily active users, largely gamers. 7% of companies plan to invest over a million dollars in influencer marketing in 2020. Of course, brands can gain extra reach should they choose to pay for boosted/promoted posts. Image via Influencer Marketing Hub. 90% of marketers say their influencer marketing ROI is equal to or better than the ROI of their other marketing initiatives. #11. As more users joined social media platforms like Facebook, Youtube, Instagram, Pinterest, Snapchat, and Twitter, many of them became content creators themselves, curating and crafting their own stories, photos, and videos for others to see. 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