She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books. From, Charles Jacob, manager, Green enterprises, Chennai, 600059. Write in a conversational style and use short paragraphs. Then, open your letter with a clear statement of the merger. Merger AnnounceMent. Print the letter on the company's letterhead. Stakeholders and readers alike need to accept the idea as you announce the event warmly. Product launch announcement templates. Easily Editable & Printable. Addressee Address City, State Zip. Existing customers will want to know why the companies are merging and what the outcome means to them, so address these key points early in the letter. "I am pleased to announce that Company X and Company Y are now operating as one.". Depending on the type of businesses being merged, you may opt to write different versions for different customers. Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and procedures if questions or concerns arise. It will certainly make the company stronger and more competitive in the market, and the increased resources will ensure that we are more capable of providing quality customer service in all aspects.Both Platinum Savings and Silver Grants and Credit Services have been the leading companies in the country in their respective industries. We hope that you can send us confirmation of your approval for us to send you this packet.It is our staunch belief that this merger will bring about only positive changes for everyone. “This is a merger of equals.” Actually, the term “merger of equals” is a technical term used in M&A to indicate, for example, that the deal qualifies for a specific tax treatment. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. The work and focus of the communications effort ebb and flow throughout the merger process, reaching critical peaks at the announcement of the deal, at the transaction’s close, and on Day 1. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. July 29, 2019 by admin in Home/News Posts 0. This merger provides an edge on the competition. Direct marketing letters should be sweet and to the point. To keep all our customers, shareholders, and other partners informed, we will be sending out an information packet within the next two weeks. Emphasize the good things the transition brings to the customer and describe the company’s excitement about how the merger allows for greater customer care or improved service levels. We greatly appreciate your cooperation. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. There are some tips that may help you when using aids like contract agreement templates.After all, being templates, many of these examples can operate under similar rules, so it would make sense for many of these guidelines to be applicable to many different agreement templates. August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. Outline specifically what the existing customer can expect to see as a result of the merger, such as expanded services, changes in pricing structure, additional locations or alterations in the existing products and services. Communicating large changes effectively, such as a merger or an acquisition, is important to maintain good relationships with your clients. Transaction values are given in the US dollar value for the year of the merger, adjusted for inflation. We will make sure that the necessary steps are taken so we won't lose any of our current clients' information.We hope that you are as excited as we are about the merger. Guide, letter example, grammar checker, 8000+ letter samples Letters to clients are business letters, and therefore, they should be formal and professional. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. Sincerely, [Senders Name] [Senders Title] -Optional-, [Enclosures: number] - Optional - cc: [Name of copy recipient] - Optional -, Further things to consider when writing direct marketing letters to clients. With the merger in the forefront of people’s minds, that’s where they’ll lay the blame. [Subject: Normally bold, summarizes the intention of the letter] -Optional-. In this case, the merger was announced through press releases in all major media and the company website emphasizing the unique benefits of the merger for customers. This is a very exciting event for both … The letters you send to clients announcing a merger or acquisition should reassure in order to retain. But the phrase gets misinterpreted. Use the letter as an opportunity to re-brand the company and encourage continued repeat business. Date. The new company, Dell Technologies, became the world's largest privately controlled tech company. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action. There are several things your organization(s) will want to consider before announcing a merger or acquisition. We would like to inform you of the upcoming merger of Platinum Savings and Silver Grants and Credit Services. The combined company is intended to be better … What Is a Merger Agreement? Guide, letter example, grammar checker, 8000+ letter samples The Announcement. Addressee Address City, State Zip. This is a sample of an announcement of a partnership letter. Mergers and acquisitions are an exciting time for any organization. Quickly Customize. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. The following tables list the largest mergers and acquisitions by decade of transaction. This combination creates an organization even better able to serve customers and compete in the global marketplace. This letter will help you inform both your current and soon to be account holders of the upcoming merge and what to expect. The Investor Relations website contains information about The Kraft Heinz Company's business for stockholders, potential investors, and financial analysts. Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. "For us, it will always be about the customer. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. It is our hope that joining these two great forces together will mean greater things and a brighter future for all connected.We have decided to name the newly merged company as PS Banking. UNC: The Importance of Post-Merger Branding, Giddy.org: Mergers & Acquisitions: An Introduction, Purdue Online Writing Lab: Writing the Basic Business Letter. List of Mergers & Acquisitions in this Slideshow:. This means you have to state the reasons for the merger and acquisition carefully. Example 1: Sample announcements letters of mergers. Make the merger announcement on new company letterhead or on stationary or an email template that contains both existing company logos. A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. This merger is the second largest in history, and it took place … We are looking forward to the numerous benefits that we can all reap from taking this step. Letter announcing a meeting about a company merger. 12/24/2020: Acquirer: Ardian Acquiree: PRGX Global, Inc. (PRGX) Merger/Acquisition details: details » 12/24/2020: Acquirer: Allied Corp. (ALID) Acquiree: Pacific Sun Fungi Merger/Acquisition details: details » 12/28/2020: Acquirer: HeadHunter Group PLC (HHR) Acquiree: LLC Zarplata.ru Merger/Acquisition details: details » In 1994, she launched a full-service marketing and communications firm. Start the letter with a proper salutation. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Guidelines to Using Merger Agreement Templates. Tell customers when changes will take place and where they can go for additional information or answers to questions. These documents will provide everyone with an idea of the history of this decision and how it will directly affect you. What reasons does the acquirer give for buying the target? As of March 2020 the largest ever acquisition was the 1999 takeover of Mannesmann by Vodafone Airtouch plc at $183 billion ($281 billion adjusted for inflation). If the company’s letterhead contains the names of advisory members, key staffers or a board of directors, include a post-merge version of these officers in the letter to present a united and organized overview of the newly-merged company. Look at a recent example of a merger announcement, and log on to the website of the acquiring company. If necessary, include testimonials from customers who have used the product or service. Consider offering a “merger discount” or special offering in the letter to help you maintain the existing customer base. Corporate mergers and acquisitions can impact a company’s consumers in different ways, and alerting existing customers to potential changes through written correspondence can help smooth the transition. Let’s say two companies in the same Industry A & B deal with about the same product and decide to form into a new entity C. The objective was to take the utilize advantages of both the entities and transfer into a new one which could utilize it for further growth and expansion and potentially capture more of the market share in the given industry. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm. Business letter sample informing clients of a merger. Company Name or Letterhead Address City, State Zip. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients.. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. We assure you that our pricing, product and support procedures will remain unchanged for now, and we intend to incorporate the best features of all our product lines in the future.". Instantly Download Announcement of Business Merger Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. Company Name or Letterhead Address City, State Zip. Announcement letters to employees. In 2006, Walt Disney Co. acquired Pixar for $7.4 billion. Merger Announcement. Example 4: Sample Letter for Acquisition & Merger. Merger AnnounceMent. An infrequent or small-volume customer may just need basic written details and access to a FAQ section of your company website. So, how do you write the perfect merger and acquisition press release? Since then, movies such... Google and Android Acquisition. Close the letter by warmly inviting the recipient to respond or to take the necessary action. A merger agreement is a legal document that binds two organizations to share resources and assets to form a new and stronger brand. We are excited to announce that as of August 1, 2019, Steven L. Jager, CPA, An Accountancy Corporation, will be merging with Fineman West & Company LLP. Lisa McQuerrey has been a business writer since 1987. Date. It also works to make use of the opportunities and advantages that they were receiving from th… McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. “ABC Co. and XYZ Co. have joined forces to provide a comprehensive network of integrated services that will better serve our customer’s telecom needs.”, "The merger will create a large practice team of experienced staff who are dedicated to serving the needs of emerging and growth-oriented bio-tech companies like yourselves across the country.". Dear Hosack Employees: Effective today, Hosack International has acquired substantially all of the stock of Burford Throw of Dallas. A merger or acquisition is when two companies come together to take advantage of synergies. Copyright 2021 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. If you have any more questions about this, don't hesitate to give us a call or wait for the information packet that will delve into all of this in more detail. Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. Clearly state the purpose of your letter. 2. The new company, Dell Technologies, became the world's largest privately controlled tech company. Can you work out how much the tar- get's shareholders will gain from the offer? Available in A4 & US Letter Sizes. We assure you that all your records will remain properly maintained and organized. What and When to Tell Employees about a Merger or Acquisition; ... business sale should be a very closely guarded secret known to only a select few until the time is right to make the announcement. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. And that is just one issue to worry about! This immediately alerts existing customers to the nature of the transition taking place. we extend the colleague to purchase and make bargains to download and install company merger announcement sample as a result simple! Two Spartanburg area medical practices on Thursday announced a merger that includes plans for a new ambulatory surgery center at a new 15,280-square-foot … Sign the letter and provide your contact details. Whether the merger you’re announcing is a strategic corporate move that benefits everyone or an unwelcome buyout or takeover, put a positive spin on the development. Direct marketing letters allow you to reach prospective customers and generate business. Likewise, revealing a sale or impending sale to employees is a delicate, critical matter. How does it intend to pay for the target—with cash, shares, or a mixture of the two? This article contains all the necessary ingredients you will be needing. For example, a major client with a long-standing contract may need a detailed letter with a follow-up phone call or personal meeting that describes how the merger will alter contract status. A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. Be brief and straightforward and avoid adding irrelevant details. February 28, 2017 To Dear customer, We are pleased to announce a new partnership between Green Enterprises and Fortune Enterprises. Each phase in the merger time line has its own unique communications focus (Exhibit 1). Use an active voice too and interesting phrases that encourage the recipient to continue reading. This merger is a result of your hard work to make US Airways the terrific airline it is today. Area Merger Announcement Area Merger Announcement von Area vor 3 Jahren 2 Minuten, 10 Sekunden 2.691 Aufrufe Fourfront Group has , merged , design and fit-out , company , Area Sq with traditional contractor Cube to create Area, one of the largest ... Mergers … Payers are pairing the news of finalized 2019 mergers and acquisitions with new partnership announcements, like Cigna which announced three new partnerships in … America Online and Time Warner. Dear [client]: We are pleased … Our new name is Company AB and our company's website is now CompanyAB.com. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Sales letters to clients. Examples of Successful Company Mergers and Acquisitions Disney and Pixar / Marvel Acquisition. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. Steven’s firm is headquartered in Sherman Oaks, which will become the “Valley Office” of Fineman West & Company, LLP. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. In 2005, Google acquired Android for an estimated $50 million. 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